Edmontonians' Assessment: Well-designed Attractive City measures the percentage of respondents to the Edmontonians' Perception Survey who agree or strongly agree that Edmonton is a well-designed, attractive city. A third-party vendor conducts the survey by telephone. The vendor also collects demographic data to assess whether participants reflect the population. Survey methodology and the demographic results are provided in the Appendix.
The City of Edmonton wants to retain existing and attract new residents. Many factors impact why Edmontonians' choose to stay in Edmonton, including a livable environment. Citizens' perception that Edmonton is an attractive and well-designed City is an established measure of a livable city.
Data sources: Banister Research and Consulting Inc. Citizen Perception Survey (2010), Leger Citizen Perception Survey (2012, 2013) Leger Edmontonians’ Perception Survey (2014, 2015, 2016). The survey was not conducted in 2011.
Explanation of Performance
In 2017, 53 percent of respondents indicated they agree or strongly
agree that Edmonton is a well-designed, attractive city. This result
is identical to 2016. Although there was a positive trend from 2013 to
2016, the overall response has remained steady since 2016 and below
the target of 55 percent.