Reported Volunteer Rate measures the percentage of respondents to the Edmontonians’ Perception Survey who report having volunteered with a community group, charity or other similar organization during the past 12 months. This measure is used to assess whether Edmontonians' are volunteering in a formal capacity, which is an indicator for being connected to their community. A third-party vendor conducts the survey by telephone. The vendor also collects demographic data to assess whether participants reflect the population. Survey methodology and the demographic results are provided in the Appendix. Reported volunteer rate is considered an indicator.
The City values volunteers and believes that volunteering promotes citizen involvement, social and civic responsibility and civic pride. It contributes to healthy communities and a vibrant Edmonton and improves Edmontonians’ quality of life.
Data sources: Banister Research & Consulting Inc., Citizen Perception Survey(2010), Leger Edmontonians' Perception Survey (2014, 2015, 2016).Note: The 2011, 2012, and 2013 results are not shown as the survey was notconducted in 2011 and a comparable question was not asked in 2012 and 2013.
Explanation of Performance
In 2017, 44 percent of citizens surveyed in the Citizen Perception
Survey reported formal volunteering with either a community group,
charity or similar organization. The definition of volunteering has
evolved and although there is a 7 percent decrease from 2016, informal
volunteering has seen a rise from 84 percent in 2016 to 88 percent in
2017. Forty-one percent of Canadians associate “helping out” with
volunteering, which is considered informal volunteering (Canadian Life
Survey, 2013). The top three volunteer activities reported in 2017 are:
helping others with yardwork or snow removal, helping others with
errands or housework, and donating time to organizations involved
with youth, children and schools.